How to Fold it Right, Every Time
Brochures and flyers are known as effective marketing tools, with a format that showcases your products, services and company with style, effectiveness and readability. Whether for a mailing piece, tradeshow materials or a sell sheet, brochures fit the bill. Brochures can be folded in a variety of ways to compliment the design aesthetics and desired result of your brochure or flyer.
Use the following brochure templates to ensure your brochure folds and measurements are accurate. By taking folds into consideration up front, you can plan the content of your piece for the best impact.
A common size of most tri-fold brochures when they are opened or flat is 8.5“ x 11“, or a normal letter format. Other popular sizes are 8.5“ x 14“, 11“ x 17“ and 11“ x 25.5“. When using a tri-fold brochure template, keep in mind that each individual panel is slightly different in width, with the “cover“ panel being the largest (widest), to accommodate the other two folds. It allows for the other folds to tuck up neatly, ensuring a crisp finished product.
The simple half fold, while basic in design, gives you an easy to open, “book style“ fold. This fold is just right for often-used menus, programs and pricing sheets.
A Z-fold is represented by “back and forth“ folds into three panels. As the name implies, with a z-fold brochure the paper is folded in alternating directions; when you look at the end of the folded piece, the namesake “Z“ will appear. A Z-fold is a great choice to display chronological or step-by-step information, or with a design or image that spans the entire width of the paper; when opened, the z-fold “reveals“ the brochure content well.
This type of fold usually has two or more parallel folds that result in the sheet opening like a fan. It is sometimes also known as the Z-fold. Brochures are a great use for an accordion fold, especially 4-panel legal size brochures, and many types of maps use this fold as well since a large number of panels can be folded in, accommodating a larger paper size and ultimately a lot more information in a standard finished size.
4 Panel Fold (or Double Parallel)
A 4-panel fold is created by folding the paper in half, then half again so that the folds are parallel to each other. This is done going from left to right, with the open end on the right-hand side of the folded brochure. The end product is a narrower piece, which is perfect for displaying information in tighter locations, such as tourist racks or information centres.
A quarter fold creates four “quarters“ or panels of equal size where the folds are perpendicular to each other. Start by folding in half vertically then folding in half again horizontally. Also known as “right angle fold“ or “french fold.“ The quarter fold on an 11“ x 17“ brochure creates a convenient 5.5“ x 8.5“ finished size for mailing.
While not as common as other folds, the (open or closed) gatefold offers a convenient finished size with a unique format when opened, revealing your design similar to two doors opening. In both open and closed gatefolds, the left and right edges fold inward, and these edges meet in the middle of the page without overlapping. To create the Closed Gate Fold, the paper is then folded again down the middle, so that the folded edges meet. Menus and creative designs with wide visuals, such as architectural layouts and landscape images are well-suited for gatefolds.
Half / Tri-Fold
This fold is perfect for newsletters. This is a great way to accommodate a larger sheet, in this case, an 11“ x 17“, and fit it into a #10 envelope. Good uses for this fold would be city maps, real estate offerings and manufacturing product sheets, rich in content, specs and photos.
Folding is not just angles and lines, creases and edges. It accomplishes several distinct things: it effectively reduces the overall size of your flat sheet while still keeping all of the available “real estates“, it utilizes the fold of choice to emphasize your design style in the best way (think of a gatefold for a crossover image) and it is interesting from a tactile and visual sense-something a flat sheet just can’t convey.
Take the time to review different folds, talk to your printer for expert advice, and don’t be afraid to experiment. Find out what catches your customers’ eye, and make your brochure stand out from the crowd—your business will thank you!